
MAJORÂ
STUDIO
TWO
ANTHONY DEEN
Augmentation
When I hear the word augmentation, I immediately think about the most obvious forms of augmentation: Virtual and Augmented Reality. Additionally, I futuristic topics like cyborgs and AI come to my mind. In my opinion, there are two different kind of augmentation: trends (VR & AR) with mostly low-key augmentation, and a more in-depth approach with deep learning and intelligent technology.
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Interestingly, I didn't consider any physical elements as augmentation. But after thinking about it, natural phenomenons like "Fatamorganas" would be a dramatic example. Or even a simple mirror.
Retail
Finally, I decided to focus on one specific industry: Retail. Interestingly, innovation in retail is usually not very advanced apart from entertainment and product display . The transition to online selling was basically the only discruption after the invention of the automated cashier systems in 1970, that used to be retail's biggest milestone to faster service.
Future Wheel
The future wheel is like an extension of a Mindmaps or brainstorming. The different is: it doesn't just list the ideas, it goes deeper.
Scenario Filter
The methodologies shows different outcomes and helps me to determine ways for implementation.
New Project
Due to the ongoing pandemic, I was forced to change my project. I wanted to build a physical. object, but after shifting to learning from home, I wouldn't have access to the resources and machines that I would need. Therefore, I came up with a new project that combined the core elements of my previous project ih a different way.