PATRICIA PARNET
Lufthansa #radlh
A multi-modal and smart mobility solution for Lufthansa.
May 2017 - August 2017
Categories
Smart Mobility, User Experience, Augmented Reality, App Design, Product Design
Team
Set-up a team with five friends and fellow students, with me being the only creative designer. Others were responsible for strategic planning, marketing, research and business analytics.
Role
As a coordinator and creative lead, I overlooked all steps in order to bring them together ahead of the deadline
Tools
Photoshop, Illustrator, PowerPoint
Context
Despite the fact that our inner cities are usually chronically overloaded, buses and trains are not running around the clock, everyone is talking about protecting the environment. There are a few bike or car sharing services available, but they are not widely known or they simply aren't cool enough to attract customers of all ages. How can this co-exist?
Key Users
Solution
When the Lufthansa Innovation Challenge appeared, I thought it is time to chance the way we explore cities and move from A to B with an eco-friendly concept for smart mobility that covers more than Lufthansa planes. Meet the extended version of Lufthansa Express... and collect Miles while using it!
Visual Design
Using the Lufthansa Branding at the time in order to integrate our ideas smoothly into the existing brand DNA within the Lufthansa Express network.
Outcome
Shortlisted, public voting and finally nominated as Top 5 teams in this national competition.