Date: January 2019
Challenges: First project in the fashion world
Herméneutique is the art of interpretation from different perspectives: timeless fashion reinterpreted with the hermeneutic point of view. Back then, Hermeneutqiue was just a concept for a new European fashion brand. But apart from the logo, there was no specific visual strategy yet. The founder shared a few ideas with us, but had no specific concept in mind. Therefore I focused on the market and target group analysis and worked on new solutions like a smart speaker application.
Together with the team we developed a brand identity that was different for each fabric, looked like an editorial and told a new story. Using the fabric velvet as an example, we created a warm, romantic atmosphere, while the fabric neoprene appears rather cool.